What is a Trademark?

A trademark is a word, name, logo, slogan, symbol or phrase that you use to identify your products and services.  Essentially, these items can create an identity for your business.  Your marks distinguish you and your business from your competitors.  The items that make up your brand should be protected through trademarks.  Trademark laws protect your intellectual property and safeguard against others adopting logos, slogans, symbols, etc. that are confusingly similar to your existing intellectual  property.

How do I select my mark?

We can assist you in selecting your mark.  to assist you, we will explain the categories of marks – arbitrary, fanciful, suggestive and merely descriptive.  Also, we will explain which of these categories give you the best protection.

How do I register my mark?

The most important thing you can do to protect your mark is to register it with the United States Patent & Trademarks Office (USPTO).  The initial term of a federal registration is 10 years, with 10-year renewal terms.

Our lawyers have experience in registering you marks with the USTPO.  Call today for a free consultation or to learn more.